A Florida-based educational institution is seeking a marketing consultant to develop and implement strategies aimed at increasing full-time student enrollment for the 2026–2027 school year. The consultant will be responsible for strengthening outreach initiatives, enhancing brand presence, and supporting sustainable enrollment growth.

Key responsibilities include conducting a comprehensive assessment of current marketing strategies and brand positioning, encompassing all digital platforms, website, social media channels, print materials, and community engagement activities. The consultant will also analyze family decision-making trends, demographic data, and local market conditions relevant to enrollment.

Based on these insights, the consultant will develop a detailed marketing plan with clear strategies designed to boost full-time student enrollment. This plan should offer actionable recommendations for improving marketing and communications, propose a structured timeline with specific milestones and measurable performance indicators, and include approaches for digital marketing, social media, community outreach, branding, targeted advertising, storytelling, and enrollment-pipeline communication. Additionally, the consultant will provide guidance on messaging consistency, visual branding, and overall positioning to ensure alignment across all outreach efforts.