Vendor needs to provide marketing communications services. Develops, executes, and evaluates all marketing initiatives, including campaigns, across government. Creative services and visual communications expertise including graphic design, content creation, advertising and media planning and buying. Social media management and marketing, sharables, viral marketing, influencer marketing, content marketing, search engine optimization (SEO), email marketing, pay–per–click (PPC) advertising, and performance analytics. Developing and hosting websites, including expertise in front–end and back–end development, responsive design, user experience (UX), and integrating content management systems (CMS), with a focus on usability, performance, security, and SEO best practices. Professional audio/video recording and production or in providing professional videography or photography, whether in studio or on location.