The University seeks a vendor to design and execute comprehensive marketing campaigns and advertising services that prominently feature student-athletes. The selected partner will be responsible for developing campaigns to promote the sale of game tickets, raise awareness of Scholarship Fund and fundraising efforts, and increase engagement between the University, its Athletic Department, and the community.

The provider will also develop and implement multichannel marketing strategies—including social media campaigns—to promote the University as a whole and its various programs. All campaigns will center around student-athletes to effectively tell the University's story and enhance institutional visibility. Management of paid marketing communications and seamless coordination of all campaign activities are integral to this initiative.