A vendor is sought to provide comprehensive marketing campaign support services for an Illinois program. Key responsibilities include developing strategic marketing initiatives with quarterly plans, ROI reporting, and the use of real-time dashboards and AI search optimization technologies.

The vendor will support lead generation through both paid and organic channels and facilitate nurturing and enrollment efforts using automated marketing funnels, API synchronization, webinars, and dedicated support for admitted students. Search Engine Optimization (SEO)—including technical, on-page, and content-driven strategies—is required to boost organic traffic and drive program conversions.

Market segmentation is essential for this engagement, with the expectation that the vendor will implement synthetic certificate and personalized campaigns, enabling cost-efficient marketing tailored to various target segments. The scope also involves delivering a complete branding strategy, including development of logos, style guides, and messaging for representative approval.