(1) Vendor needs to provide marketing campaign support service. • Provide a strategy and return on investment (ROI) through quarterly plans, real–time dashboards, and AI search optimization. • Produce lead generation through paid and organic channels. • Provide a nurturing and enrollment focused environment through automated funnels, slate API sync, webinars, and support only for admitted students. • Use Search Engine Optimization SEO (Search Engine Optimization), The vendor must deliver full technical, on–page, and content–driven SEO as a core strategy to drive organic traffic and conversions for the program • Deliver full technical, on–page, and content–driven SEO (Seach Engine Optimization) as a core strategy to drive organic traffic and conversions for the program • Market segmentation capabilities for synthetic certificate personalized campaigns to allow for a single, cost–efficient market campaign for the MSL that includes segmented targeting messages, including distinct certificate marketing. • Provide branding strategy including logos, style guides, messaging to representatives for approval.