Vendor needs to provide marketing campaign services.1. Business engagement and community outreach:– Proactively engage with town businesses through visits, check–ins, interviews, and outreach.– Serve as a point of contact for businesses regarding marketing opportunities, events, promotions, and resources.– Coordinate storytelling opportunities and support businesses in sharing their stories.2. Background research and strategy:– Review existing town marketing materials, strategic plan, signage, and logos to build upon a cohesive and recognizable brand campaign.– Capture new photography and video footage of town quarterly, ensuring diverse representation of businesses and activity.3. Digital and social media:– Create engaging content (minimum 3 posts/week) for town’s Instagram and Facebook pages; submit a monthly content calendar for review.– Provide graphic design for social media posts; consultant will have access to City/DDA photo libraries.– Provide graphic design assistance for districtwide community events (flyers, maps, posters, digital assets).4. Website content creation and support:– Write blogs, create graphics, and update the calendar, directory, and site content.– Optimize the website for SEO.– Manage the town website (WP Engine/WordPress).5. Digital advertising:– Create and execute a digital advertising campaign to attract residents and visitors, including campaigns supporting districtwide events.6. Public relations:– Monitor and respond to reviews, comments, and tags on social media platforms.7. Marketing strategy:– Conduct an annual review of the marketing strategy, assessing outcomes and recommending adjustments.(2) All question must be submitted no later than February 18, 2026.(3) A contract period will be for one year.