A vendor is sought to develop a fresh, creative, and fully integrated destination marketing campaign for start in September 2026, targeting the shoulder season. The scope includes creating a compelling campaign concept with consistent messaging across all marketing channels, planning both above and below the line marketing activities that align with target markets, and providing content creation and copywriting services.

The selected firm will manage all media buying processes, including negotiation and execution, and will develop a campaign toolkit to support tourism businesses in maintaining consistency across related activities. Regular reporting on campaign performance, outputs, and outcomes will be required. Questions relating to the RFP must be submitted by March 25, 2026.