(1) Vendor needs to provide marketing campaign service. – Desired Marketing Outcomes- School naming, mascot identification and proposed timeline for campaign completion- Logo and brand identity development○ Groundbreaking begins in May. Logo, brand identity and mascot must be developed by May 1.- Core messaging and communication goals like:○ Gaining community support for the school○ Using specific program language to recruit students and families to apply○ Articulating how this magnet school will benefit the entire community by preparing students for careers in healthcare- Strategies for community engagement and student recruitment– Proposing agency shall be able to demonstrate the ability to conceptualize, plan, design, develop, and produce materials– Media strategy development to align with marketing and advertising goals■ Website content and digital presence■ Social media strategy and promotional content■ Event outreach support■ Print, digital and video materials■ Enrolment campaign planning■ Long–term brand guidelines and sustainability■ Build a comprehensive media plan aligned with objectives■ Recommend media channel (digital–first, with traditional if beneficial)■ Provide budget allocations, justifications, and timelines■ Conduct analytics and tracking audits (including Google Tag Manager & Reporting)(2) All the questions must be submitted no later than January 12, 2026.