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Marketing Campaign Development and Implementation Services

Overview


Marketing, Advertising & Social Media
Milwaukee, Wisconsin, United StatesPosted: July 7th, 2026Deadline: July 30th, 2026

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SUMMARY


The agency seeks qualified marketing firms to provide on-call integrated marketing, creative, production, and media buying services for public health communications. The resulting pool will support ongoing and emergency outreach needs under a one-year contract.

KEY REQUIREMENTS


CONTRACT DURATION


12 months

TIMELINE


RFP Release Date: July 6th, 2026

Pre-proposal Meeting: July 20th, 2026

Questions Due: July 21st, 2026

Answers to Questions Posted: July 24th, 2026

Closing Date: July 30th, 2026

Evaluation of Proposals: August 18th, 2026

Follow-up Interviews: August 25th, 2026

Selection of Highest-Ranked Proposers: August 25th, 2026

Contract Negotiations: August 27th, 2026

Award of Contract: September 4th, 2026

Commencement of Services: September 15th, 2026

QUESTION DEADLINE


July 21st, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


City of Milwaukee

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The agency is seeking vendors to provide on-call, as-needed integrated marketing campaign development and implementation services in support of its public health communication efforts. Required capabilities include consultation on marketing strategy, creative development, design, creative content production, advertising campaign planning and management, and media planning and buying.

Services may include strategy development, creative design, production, media planning and buying, campaign execution, reporting, and related support. The intent is to establish a pool of qualified marketing agencies that can respond to both ongoing and emergency public health communication needs, while supporting equitable, accessible, and culturally responsive outreach to diverse audiences.

The contract term will be one year. A pre-bid meeting is scheduled for July 20, 2026, and all questions must be submitted no later than July 21, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due July 30, 2026. Questions must be submitted by July 21, 2026.
Who issued this RFP?
It was issued by City of Milwaukee. The work is located in Milwaukee, Wisconsin, United States.
Who is a good fit for this opportunity?
  • Full-service marketing or advertising agency with integrated campaign capabilities
  • Experience supporting public health, government, or mission-driven communications
  • Strong expertise in strategy, creative development, and content production
  • Proven media planning and media buying capabilities across channels
  • Ability to provide rapid-response, on-call support for urgent communications needs
  • Demonstrated ability to deliver culturally responsive and accessible outreach
  • Capacity to manage campaign execution, reporting, and performance tracking
  • Experience working with public sector contracts and multi-vendor agency pools

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