Marketing and Talent Attraction Services

A city in Wisconsin is seeking a vendor to provide marketing and talent attraction services to support a strategic community attraction campaign. The selected consultant is expected to serve as a creative partner that can combine place branding, digital marketing, public relations, and implementation guidance into a practical campaign that can be launched and maintained within the available budget.

Scope of work includes identifying target audience segments and recommended geographic markets; reviewing comparable relocation, place-branding, or community attraction campaigns; and creating key message pillars, audience-specific messaging, campaign tone and voice, and sample taglines. The consultant will also clarify how the program should be described in public-facing materials and develop a practical marketing plan with recommendations for advertising channels, social media platforms, earned media opportunities, partner outreach strategies, campaign timing, and budget allocation.

The project also includes development of a campaign theme and visual direction, digital advertising assets, social media templates, sample post language, and print or downloadable materials for applicants, partners, and outreach events. In addition, the consultant will create a promotional toolkit for community partners and provide sample newsletter content, flyers, talking points, and recommendations for engaging local organizations, employers, institutions, and community groups. Community demographic, housing, and quality-of-life data will be part of the context for the work.

Questions are due by August 7, 2026.