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Marketing and Public Relations Services

Overview


Marketing, Advertising & Social Media
Pomona, New York, United StatesPosted: August 4, 2026Deadline: September 10, 2026

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SUMMARY


A New York organization seeks a marketing and public relations firm to support higher education student recruitment, lead generation, applications, and enrollment. The one-year engagement includes strategy, creative development, campaign management, media buying, and performance reporting.

KEY REQUIREMENTS


CONTRACT DURATION


12 months

TIMELINE


Pre-proposal meeting: August 13th, 2026

Deadline for submission of questions: August 17th, 2026

Closing date for the Request for Proposal: September 10th, 2026

QUESTION DEADLINE


August 17, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


County of Rockland Department of General Services Purchasing Division

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DESCRIPTION


The organization seeks a qualified vendor to provide marketing and public relations services supporting strategic goals related to student recruitment, lead generation, applications, registrations, and enrollment. The selected provider will develop and implement comprehensive marketing strategies designed to increase prospective student applications and student enrollments.

Services will include strategic planning and consultation, creative development and production, campaign management and optimization, media planning and buying, and reporting and performance analysis. Success measures and reporting will be tied to actual enrollment outcomes, and the vendor must demonstrate experience with higher education enrollment marketing.

The contract period will be one year. A pre-bid meeting is scheduled for August 10, 2026, and all questions must be submitted by August 17, 2026. Proposals are due September 10, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 10, 2026. Questions must be submitted by August 17, 2026.
Who issued this RFP?
It was issued by County of Rockland Department of General Services Purchasing Division. The work is located in Pomona, New York, United States.
Who is a good fit for this opportunity?
  • Marketing and public relations agency with higher education enrollment marketing expertise
  • Demonstrated success increasing student applications, registrations, and enrollments
  • Capabilities in strategic planning, creative production, campaign optimization, and media buying
  • Strong performance measurement and enrollment-focused reporting capabilities
  • Experience managing integrated recruitment campaigns for colleges or universities

Analysis generated by Settle AI from the source RFP.

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