Marketing and Public Relations Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Pre-Proposal Conference: July 28th, 2026
Deadline for Receipt of Questions: August 3rd, 2026
Proposals Due: August 20th, 2026
Evaluation Process: September/October 2026
Projected Award Date: November 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Miami-Dade County
DESCRIPTION
A Florida public sector agency is seeking a vendor to provide marketing and public relations services for Department of Cultural Affairs programs and venues. The selected contractor will be responsible for developing a strategic marketing plan that includes a SWOT analysis, objectives, strategy, action plan, and implementation timeline, while aligning recommendations with the broader countywide branding strategy.
The scope includes market research using qualitative and quantitative methods such as focus groups, surveys, polls, audience measurement, and advanced data analytics. The contractor will also develop cultural and creative brand assets, including identifiers, imagery, slogans, taglines, and supporting collateral, publications, and promotional materials.
Additional responsibilities include creating and executing integrated digital campaigns using SEO, retargeting, social media advertising, email marketing, analytics reporting, and emerging viral marketing tactics. The vendor will also design social media content and interactive campaigns, gather real-time feedback and sentiment analysis using AI-enabled digital tools, and implement advertising and media campaigns across digital, influencer, online, print, radio, television, and outdoor channels to improve audience reach, engagement, ticket sales, and conversions.
A pre-proposal conference is scheduled for July 28, 2026, and questions are due by August 3, 2026. The anticipated contract term is three years.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 20, 2026. Questions must be submitted by August 3, 2026.
- Who issued this RFP?
- It was issued by Miami-Dade County. The work is located in Miami, Florida, United States.
- Who is a good fit for this opportunity?
- Full-service marketing and public relations agency
- Experience serving arts, culture, or public sector organizations
- Strong capabilities in strategic marketing planning and brand development
- Expertise in digital advertising, SEO, social media, and email campaigns
- Proficiency in market research, audience measurement, and analytics
- Ability to use AI tools for sentiment analysis and campaign optimization
- Creative production capacity for collateral, publications, and promotional materials
- Proven track record managing integrated media campaigns across digital and traditional channels
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.