A county in Ireland is seeking a vendor to provide marketing and promotional services centered on its outdoor amenities and infrastructure. The selected partner will be responsible for developing and executing a comprehensive, twelve-month marketing and promotional plan, with a strong emphasis on accessibility and inclusivity.

The scope of work includes the creation of targeted campaigns to increase public awareness of the county’s outdoor recreation resources, such as walks, trails, water-based activities, and greenways, highlighting their accessible features. Activities will span multi-channel media, including digital display advertising, search engine marketing, retargeting, and social media campaigns. Additionally, the contractor will produce advertorials and native content for various publications, as well as print advertising in specialist, local, regional, national, and international media.

To support campaign objectives, the vendor will also be tasked with commissioning high-quality photography and videography, showcasing the county’s outdoor amenities and accessible destinations. This project is ideal for agencies experienced in destination marketing, inclusive promotion, and multimedia content creation.