(1) Vendor needs to provide marketing and outreach strategy services.– Develop a marketing and outreach strategy to bolster and expand the waters clearly connected campaign.– The strategy will be informed by preliminary community research conducted.– Create and develop strategy materials, including videos and campaign ads, with a focus on water quality.– Pilot test strategy with a target audience and evaluate effectiveness. Update strategy based on pilot test and begin broadscale implementation.– Perform periodic effectiveness analytics on all marketing.– The information gathered in the preliminary community research along with feedback from partner organizations on their outreach needs will inform the marketing strategy, education and outreach priorities, messaging, and respective activities.– Throughout the grant duration, campaign performance will be tracked based on our target audience’s exposure to digital and other developed content through engagement, interactions, views, and other relevant metrics.(2) All the questions must be submitted no later than December 30, 2025.(3) The contract period will be for three years.