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The issuing organization is seeking a vendor to provide marketing and outreach services to support a welding academy through a targeted marketing and student recruitment campaign. The selected firm is expected to help develop and execute an approach aimed at generating qualified enrollments for the program.
The scope includes creation of a conceptual marketing strategy for the welding academy, including proposed messaging, recommended communication channels, and overall creative direction. Respondents are expected to present a proposed campaign theme or tagline, a sample social media graphic or mock-up, and a brief description explaining how the campaign would attract and convert prospective students.
The engagement is focused on promoting the welding program effectively and increasing awareness among target audiences through strategic outreach and marketing services.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.