This RFP seeks vendors to support marketing, outreach, and engagement efforts across multiple initiatives. Required services encompass campaign strategy and planning, market research, and strategic development of messaging and campaigns. Community-based social marketing as well as creative and content production including graphic design, writing and editing, photography, and videography are also requested.

Outreach and engagement functions span social media marketing, influencer marketing, public relations, multicultural outreach and messaging, and translation and transcreation services. The contract includes media buying in digital, radio, TV, print, and out-of-home channels. Innovative approaches utilizing AI-enabled marketing technology for content development, audience insights, and campaign optimization are encouraged, with an emphasis on ethical and transparent application, particularly in public sector communications. Data-driven targeting and performance analytics are also key components sought by the client.