The selected vendor will provide comprehensive marketing and outreach campaign services in Georgia. Responsibilities include developing a robust community outreach strategy through brand activations and events designed to inform consumers and equip community partners to enhance campaign reach. The campaign aims to promote the Access brand, focusing efforts on individuals to encourage exploration of coverage options and subsidy opportunities.

The vendor will collaborate with existing marketing and engagement teams to ensure coordinated branding, messaging, channels for promotion, and creative asset development. Creation of new, tailored creative materials for group agents and employer audiences is required, as well as managing and coordinating activities across all aspects of marketing and outreach. This includes advertising design and placement (traditional, digital, streaming services, social media, billboards, print), planning and executing in-person events statewide, and developing communication collateral such as posters, brochures, pamphlets, and toolkits.

Additionally, the vendor will need to deliver campaign effectiveness reports that link consumer interest and activity to marketing efforts, isolating measurable impact from organic market trends. The scope also entails increasing website visitation volumes and direct engagement with agents and employers through community-based events.