(1) Vendor needs to provide marketing and outreach campaign service. – Provide expertise, consultation, and recommendations, as well as the creative services required, to create and execute an outreach campaign to promote Helpline. – Propose and execute a strategic plan for a comprehensive outreach campaign, including placements that maximize reach and impact within the budget, detailing media mix, rationale, and expected outcomes. – Provide consultation services on how to educate the public on the services available, including how to reach a diverse audience. – Provide an integrated media plan that allocates expenditures across a strategic mix of channels to maximize awareness, engagement, and conversion. – Provide a pre–buy analysis for all advertising purchases. – Develop a visual aesthetic and cohesive brand narrative across every medium. – Deliver a tag line for the Helpline. – Deliver a timeline for the outreach campaign. – Execute a plan for the purchase of advertising space and time for television, radio, social media applications, and other media applications. (2) All the questions must be submitted no later than January 5, 2026.