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Marketing and Graphic Design Services

Overview


Marketing, Advertising & Social Media
Philadelphia, Pennsylvania, United StatesPosted: July 23rd, 2026Deadline: August 24th, 2026

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SUMMARY


The buyer is seeking a full-service marketing and graphic design firm to provide strategy, creative, media buying, content production, influencer activation, and digital support. The engagement includes both campaign planning and execution across a wide range of channels and formats.

KEY REQUIREMENTS


BUDGET

Verified

$3,000,000

CONTRACT DURATION


12 months

TIMELINE


RFP Posted: July 23rd, 2026

Pre-Proposal Meeting: July 30th, 2026

Applicant Questions Due: August 6th, 2026

Answers Posted: August 13th, 2026

Proposals Due: August 24th, 2026

Applicant Interviews/Presentations: September 1st – September 8th, 2026

Applicant Selection: September 15th, 2026

Contract Execution: December 1st, 2026

Commencement of Work: January 1st, 2027

QUESTION DEADLINE


August 6th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


City Of Philadelphia

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing organization is seeking a vendor to provide full-service marketing and graphic design services in support of its communications and promotional objectives. The selected firm will serve as a strategic marketing partner, providing account leadership, annual marketing and communications planning, campaign strategy, messaging frameworks, channel recommendations, and coordination across internal stakeholders and external partners.

The scope includes creative development and design across digital, print, out-of-home, broadcast, social, and in-terminal environments. Services also include producing creative assets at scale in static, motion, and video formats while ensuring compliance with brand standards and accessibility requirements. The vendor will also be responsible for content creation, including editorial planning, photography, video, copywriting, storytelling, and support for real-time, seasonal, and event-based content needs.

In addition, the selected firm will provide integrated media planning, buying, and optimization across channels such as paid social, display, programmatic, search, CTV/OTT, audio, and out-of-home. The work also includes influencer strategy and activation, including identifying and managing influencers, developing content briefs, coordinating approvals and usage rights, and amplifying influencer content through paid media. Digital and interactive support is also required for campaign microsites, landing pages, digital experiences, UX-related creative, and assets for digital signage and emerging platforms.

Questions are due by August 6, 2026. An optional pre-proposal meeting is scheduled for July 30, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due August 24, 2026. Questions must be submitted by August 6, 2026.
What is the budget for this RFP?
The published budget is $3,000,000.
Who issued this RFP?
It was issued by City Of Philadelphia. The work is located in Philadelphia, Pennsylvania, United States.
Who is a good fit for this opportunity?
  • Full-service marketing and creative agency
  • Strong graphic design, branding, and multimedia production capabilities
  • Experience with integrated media planning, buying, and optimization
  • Expertise in social media, influencer marketing, and digital campaigns
  • Ability to support video, motion, photography, and copywriting at scale
  • Familiarity with accessibility standards and multi-channel brand compliance
  • Capacity to manage strategic planning and cross-stakeholder coordination
  • Experience supporting transportation, airport, public sector, or large institutional brands

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