(1) Vendor needs to provide marketing and expanded outreach plan services for unclaimed funds. Include, but are not limited to, creating content, placing advertisements, and scheduling and purchasing media that reaches the target audience. Develops creative content that is educational, engaging, or empowering. Includes a Call to Action – website, phone number, or QR code as determined by the Division. Schedules all creative content with media to reach the defined target audience. Identifies and includes tracking mechanisms within the project. Spokesperson Plan. Develop creative concepts that will engage audiences and achieve desired campaign results. Develop outreach materials/messaging at regular, Department–designated intervals that will engage target audiences and achieve desired results. Create all required content for campaigns. (2) All questions must be submitted no later than December 9, 2025. (3) The contract period will be for one year.