(1) Vendor needs to provide marketing and communications strategy services. 1. Brand audit and foundational research:– A comprehensive audit of existing brand, messaging, communications materials, and channels.– Identification of key strengths, gaps, risks, inconsistencies and opportunities.– A shared, evidence–based understanding of current positioning and communications challenges 2. Brand strategy and core narrative framework:– Core identity, value proposition, and brand promise.– Key message pillars aligned with mandate areas.– Updated brand and voice guidelines.– A visual identity refresh (e.g., logo refinements, colour palette, typography, graphic system).– Website structure, navigation, and content recommendations aligned to the strategy.– Practical templates and toolkits (e.g., presentations, campaigns, marketing materials). 3. Storytelling framework:– Identification and prioritization of core story themes and narratives.– Defined processes for story identification, collection, development, and approval.– Development of a living, reusable story library. 4. Integrated marketing strategy:– Digital platforms and website.– Social media.– Print and traditional media.– Earned media and public relations.– Community engagement and events. (2) All question must be submitted no later than February 09, 2026. (3) A contract period will be for one year.