Marketing and Communications Services

The district in Pennsylvania is seeking a qualified vendor to provide comprehensive marketing and communications services to promote the district, enhance engagement, and support student enrollment and retention.

The selected partner will be responsible for developing and executing a cohesive strategy that aligns with district goals and highlights academic excellence, strengthens the district's brand, and effectively communicates its value to families and stakeholders. The scope of work includes improvements to digital, social media, and community outreach efforts, as well as supporting internal communications with district staff and assisting with media relations and crisis communications when necessary.

Services may involve strategic planning, campaign development, branding, content creation, digital communications, media relations, community engagement, internal communications, and the establishment of measurable outcomes. Additional responsibilities include ongoing campaign coordination, content strategy and development, social media support, project management, analytics and reporting, and public relations activities, excluding executive-authored communications. The contract period for these services will be one year.