An organization in Michigan is seeking a qualified vendor to deliver comprehensive marketing and communications services. The selected provider will be responsible for creating and executing integrated marketing strategies that are closely aligned with specific program goals and target audiences. Key responsibilities include developing copy for campaigns, web content, and outreach materials, as well as building media plans that span traditional, digital, and emerging platforms.

The vendor will be expected to design and produce a range of assets, including print, digital, social, outdoor, video, photography, and multimedia materials. Additional support will be needed for social media content creation, toolkits, graphics, ad campaigns, and communication plans for specialized or sensitive subjects. The scope of work also includes providing measurable objectives, campaign analytics, and consultation on current digital trends and platform-specific strategies. Brand training sessions for staff will also be required as part of the engagement.