Vendor needs to provide marketing and communications plan services designed to clearly entrench established system leadership role in childhood cancer care in Ontario, elevate public awareness of agency and childhood cancer, strengthen relationships with key stakeholders (government, partners, donors, etc.), and position agency as the trusted authority and coordinating voice across the childhood cancer care landscape. This work will deliver consistent, impactful messaging across multiple channels to engage the general public, families, healthcare professionals, donors, politicians and policymakers.