A qualified vendor is sought to provide comprehensive marketing and communication services in New Brunswick, Canada. The primary focus is on developing impactful messaging for local businesses and residents that aligns with established designations, values, and guidelines. This includes the creation of marketing products and communication tools to support site staff in delivering consistent, accessible, and compelling information to a range of industry audiences.

The scope of work involves reviewing background research from strategy development, engaging with partners for strategic alignment, and identifying market opportunities. Messaging should emphasize sustainability, reconciliation, visitor engagement, and environmental protection. Vendors are expected to respect and consult existing co-branding style guides, guidelines, logos, and tourism marketing toolkits, ensuring all marketing efforts are consistent with overarching storylines and values.

Additionally, the vendor will develop promotional materials with targeted messaging for each designation, enabling their use in future marketing campaigns across diverse channels such as social media, websites, printed collateral, and signage. These resources should equip businesses to strategically communicate the value of designations in their marketing efforts.