Vendor needs to provide marketing and communication services including messaging for local businesses and residents whose values align with designations, and marketing products to better equip site staff with consistent messaging. Develop accessible and compelling messaging to communicate the value of designations for a variety of industry audiences, focusing on sustainability, reconciliation, visitor engagement, and environmental protection. Review background research from the strategy development, communicate with the partners to ensure strategic alignment, and identify market opportunities. Consult and respect existing co-branding style guides, guidelines, logos, and tourism marketing toolkits, tailoring marketing to be in alignment with storylines and values. Create communication tools for businesses on the value of the designations that can be used strategically for marketing their offerings. Create promotional materials with targeted messages that each designation can use in future marketing campaigns across all channels (social media, websites, brochures, signage, banners, letterhead, etc.).