Marketing and Advertising Services for Recruitment Initiatives (Due August 7, 2026)

Q: Who is a good fit for this opportunity?

Full-service marketing and advertising agency. Experience with government or public safety clients. Strong recruitment campaign development background. Expertise in social media strategy and digital outreach. Capability in graphic design, video production, and photography. Experience producing print and digital collateral. Ability to deliver multichannel campaigns across digital, radio, print, and social media. Firm with brand messaging and public-sector communications experience.

Must have prior experience working with government, public safety, or similar organizations
Must be available on short notice and able to meet in person
Must comply with City of Syracuse Equity Goals (Workforce Diversity, Local Hiring, M/WBE-SDVOB Subcontracting)
Must maintain general liability insurance with $1,000,000 per occurrence/aggregate limit
Must maintain professional liability insurance with $2,000,000 per claim/aggregate limit
Must not include questions about job applicant's prior criminal history on job applications
Must be able to provide minimal graphic design, video production, and photography services
Must be able to develop and manage paid advertising strategies and media buys

A department in New York is seeking a marketing and advertising firm to provide professional services in support of its recruitment initiatives. The selected vendor is expected to bring prior experience working with government, public safety, or similar organizations and help strengthen outreach to qualified and diverse candidates for sworn positions.

Scope of work includes social media and digital support, guidance on social media strategy, and creative development such as minimal graphic design, video production, and photography. The contractor will also develop print and digital collateral, including flyers, brochures, social media content, and web assets.

The engagement also includes creating targeted recruitment campaigns using digital, social media, radio, and print channels to reach diverse audiences. In addition, the vendor will support brand and messaging strategy to ensure communications reflect the department’s mission, vision, and values while maintaining consistency across platforms and materials.

The contract period is one year. Questions are due no later than July 28, 2026.

Frequently asked questions

When is the submission deadline?

Submissions are due August 7, 2026. Questions must be submitted by July 28, 2026.

Who issued this RFP?

It was issued by City Of Syracuse. The work is located in Syracuse, New York, United States.

Who is a good fit for this opportunity?

Full-service marketing and advertising agency
Experience with government or public safety clients
Strong recruitment campaign development background
Expertise in social media strategy and digital outreach
Capability in graphic design, video production, and photography
Experience producing print and digital collateral
Ability to deliver multichannel campaigns across digital, radio, print, and social media
Firm with brand messaging and public-sector communications experience

Marketing and Advertising Services for Recruitment Initiatives

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