Marketing and Advertising Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Release of RFP: August 28th, 2026
Mandatory Pre-Proposal Conference: September 15th, 2026
Deadline to receive written questions: September 16th, 2026
Deadline for Proposal Submittal: September 30th, 2026
Tentative Interview Dates: October 14th–23rd, 2026
Anticipated Board Meeting for Award: November, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Pasadena Area Community College District
DESCRIPTION
The organization seeks a qualified vendor to develop and implement a comprehensive marketing and branding strategy designed to increase overall enrollment by raising awareness and encouraging prospective student engagement across all programs. The work will include distinct campaign tracks for general enrollment and awareness, transfer programs, and Career Education programs.
The selected vendor will create culturally relevant campaign concepts, copy, and designs, and produce assets for digital, social media, outdoor and transit advertising, print, radio, and streaming audio and video. Services will include paid digital advertising, platform-specific social media content in static, video, and animated formats, and support for email marketing strategy and template development for enrollment communications. Digital advertising should incorporate geotargeting within the service area and surrounding regions.
The vendor will also develop a comprehensive media plan aligned with campaign goals and budget, and execute paid media placements across traditional and digital channels, including outdoor and transit, print publications, radio, digital, and social media. A mandatory pre-proposal conference is scheduled for September 15, 2026, and questions must be submitted by September 16, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 30, 2026. Questions must be submitted by September 16, 2026.
- Who issued this RFP?
- It was issued by Pasadena Area Community College District. The work is located in Pasadena, California, United States; Rosemead, California, United States.
- Who is a good fit for this opportunity?
- Integrated marketing and advertising agency with higher education enrollment experience
- Proven expertise in culturally relevant campaign strategy and creative production
- Capable of managing digital, social, email, outdoor, print, radio, and streaming media
- Experience with geotargeted advertising and multi-channel media planning and buying
- Strong portfolio of enrollment, transfer, or career education campaigns
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.