Marketing and Advertising Services

The issuing agency is seeking a vendor to provide comprehensive marketing and advertising services to support its priorities through integrated communications, research, media, creative development, stakeholder engagement, public relations, and analytics. The scope includes development of annual, initiative-specific, and campaign-specific communications plans, along with recommendations across paid, earned, shared, and owned media channels. The selected firm will also support special initiatives and emerging priorities as needed.

The work includes media planning, placement, and optimization, such as creating annual and campaign-specific media plans, negotiating and managing paid media, and identifying nontraditional and value-added channels to better reach priority audiences, including adult learners and working families. Services also include in-market monitoring, testing, optimization, and post-campaign analysis and reporting.

Creative and content development requirements include strategy, concepting, messaging, copywriting, graphic design, visual communications, and production of video, photography, audio, and digital content. The vendor may also provide website, landing page, social media, display, rich media, email marketing, and search engine optimization support, as well as branding and design refinement for reports, presentations, and other materials in accordance with agency and state brand standards.

Additional responsibilities include stakeholder communications and engagement support, including event planning and logistics for conferences, convenings, and state-organized events, as well as public relations and external communications. This includes media outreach, relationship development with statewide, regional, local, community, and multilingual media outlets, and preparation of press releases and announcement materials. Questions are due by July 28, 2026, and the contract term is one year.