(1) Vendor needs to provide marketing and advertising services. Provide marketing and advertising services that support student recruitment and enrollment growth for both academic programs and workforce development initiatives. Provide strategic guidance on video content planning including format selection, messaging hierarchy, platform–specific practices, and campaign integration, while collaborating closely with in–house creative and video staff to extend the value and lifespan of video content rather than relying on external sources. Media placement may be proposed as an optional, clearly itemized service, but reserves the right to place media directly and retain control of media buying and analytics. Enrollment–focused marketing strategy, messaging development, market and audience research, creative concepting, and media planning, with a proven track record of serving as a proactive strategic advisor. Mastery of digital marketing platforms including Google Ads, social media, programmatic advertising, and emerging AI–assisted tools. Include phased and prioritized omnichannel strategies designed to ensure cohesive messaging across digital and traditional platforms while maximizing impact within available budget. (2) All the questions must be submitted no later than February 20, 2026. (3) The contract period will be for two years.