An Arkansas-based institution is seeking a qualified vendor to provide marketing and advertising services aimed at supporting student recruitment and enrollment growth for both academic programs and workforce development initiatives. The selected partner will offer comprehensive strategic guidance on video content planning, including format selection, messaging hierarchy, platform-specific practices, and integrating campaigns, while collaborating closely with in-house creative and video teams. The goal is to enhance the value and longevity of video assets without over-reliance on external sources.

The scope includes but is not limited to enrollment-focused marketing strategy, messaging development, market and audience research, creative concepting, and media planning. Mastery of leading digital marketing platforms—including Google Ads, social media channels, programmatic advertising, and emerging AI-assisted tools—is required. Vendors are encouraged to propose optional, itemized media placement services, though the institution reserves the right to manage media buying and analytics internally. The contract will involve phased, prioritized omnichannel strategies to ensure cohesive messaging across digital and traditional platforms while maximizing budget impact. The agreement is expected to span a two-year term.