An agency in Iowa is seeking a qualified vendor to provide comprehensive marketing and advertising services. The selected vendor will be responsible for designing and implementing campaigns that utilize social marketing strategies and evidence-based concepts aimed at driving behavior change and elevating the agency’s brand awareness among state residents.

Key services include the conduction of formative research, audience segmentation, message testing, behavioral science consultation, and social marketing campaign design. The vendor will also support the strategic planning, buying, and execution of paid media campaigns across digital, broadcast, traditional, and out-of-home channels.

All digital content must adhere to WCAG accessibility standards, ensuring the inclusion of captions, transcripts, and appropriate color contrast. The vendor will be expected to collaborate closely with the agency and other creative partners to ensure proper execution of media plans, timely placement and delivery of creative assets, compliance with branding and accessibility requirements, and coordination of campaign materials across various media platforms.