(1) Vendor needs to provide marketing and advertising services. • Implementing campaigns using social marketing strategies and evidence–based concepts to drive behavior change; increasing the agency’s brand awareness among residents by promoting its programs and services • Formative research, audience segmentation, message testing, behavioral science consultation, focus groups, and social marketing campaign design • Support the strategic planning, buying, and execution of paid media campaigns across digital, broadcast, traditional, and out–of–home channels. • Digital content should follow WCAG accessibility standards, including captions, transcripts, and appropriate color contrast. • Support the strategic planning, placement, and execution of paid media campaigns across digital, broadcast, traditional, and out–of–home channels. • Support the execution of media plans, flights, schedules, and asset specifications in collaboration with the agency and other creative vendors; ensure creative assets are formatted correctly for each media channel, meet accessibility and branding standards; and assist with placing creative materials with media outlets and platforms in accordance with campaign or project timelines.