When is the submission deadline?

This RFP closed on March 24, 2026 and is no longer accepting submissions.

What is the budget for this RFP?

The published budget is $2,000,000.

It was issued by Iowa Department Of Health And Human Services. The work is located in Iowa, United States.

Marketing and Advertising Services (Closed)

Overview

Marketing, Advertising & Social Media

Iowa, United StatesPosted: January 28, 2026Deadline: March 24, 2026

Settle Signals

Market intelligence for public sector sales teams

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

Learn more about Settle

SUMMARY

RFP for marketing and advertising services in Iowa, including campaign design, media planning, and WCAG-compliant content.

KEY REQUIREMENTS

Organizations considered for-profit, nonprofit, or governmental with experience providing services in visual and audio production; campaign, creative and media development; event, influencer, and partnership activation; research and insights; media planning and buying, or production for marketing and advertising placement are eligible to submit an application
Applicant is required to maintain and provide to the Agency, upon application, a current and valid email account for electronic communications with the Agency

BUDGET

Verified

$2,000,000

CONTRACT DURATION

72 months

TIMELINE

RFP Issued: January 27, 2026

Round 1 Questions Due: February 4, 2026

Responses Posted By: February 18, 2026

Round 2 Questions Due: February 25, 2026

Responses Posted By: March 11, 2026

Applications Due: March 24, 2026

Post Notice of Intent to Award: April 28, 2026

QUESTION DEADLINE

February 4, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

See Decision-Maker Contacts

Issuing Agency

Iowa Department Of Health And Human Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

An agency in Iowa is seeking a qualified vendor to provide comprehensive marketing and advertising services. The selected vendor will be responsible for designing and implementing campaigns that utilize social marketing strategies and evidence-based concepts aimed at driving behavior change and elevating the agency’s brand awareness among state residents.

Key services include the conduction of formative research, audience segmentation, message testing, behavioral science consultation, and social marketing campaign design. The vendor will also support the strategic planning, buying, and execution of paid media campaigns across digital, broadcast, traditional, and out-of-home channels.

All digital content must adhere to WCAG accessibility standards, ensuring the inclusion of captions, transcripts, and appropriate color contrast. The vendor will be expected to collaborate closely with the agency and other creative partners to ensure proper execution of media plans, timely placement and delivery of creative assets, compliance with branding and accessibility requirements, and coordination of campaign materials across various media platforms.

Similar RFPs

Frequently asked questions

When is the submission deadline?: This RFP closed on March 24, 2026 and is no longer accepting submissions.
What is the budget for this RFP?: The published budget is $2,000,000.
Who issued this RFP?: It was issued by Iowa Department Of Health And Human Services. The work is located in Iowa, United States.

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

See how Settle works