(1) Vendor needs to provide marketing and advertising services. • Provide marketing, advertising, and creative services; paid media planning and placement; earned media/public relations counsel; development of web and social media–based strategies; conduct research; and technical assistance and support for agency. • Developing communications and marketing campaigns and related tools that can be used to promote traffic safety messages and programs. • Social Media Monitoring and Insights • Refresh existing ads, if applicable • Develop new ad campaigns • Plan, execute, and evaluate paid advertising • Create advertising materials • Translated materials.