The agency in Michigan is seeking a qualified vendor to deliver comprehensive marketing and advertising services in support of traffic safety programs. The scope of work encompasses marketing, advertising, and creative services, including paid media planning and placement, as well as expert counsel in earned media and public relations. The selected vendor will be responsible for the development and implementation of web-based and social media strategies, conducting research, and providing technical assistance and support.

Key responsibilities include the creation and refresh of advertising materials, development of new ad campaigns, and social media monitoring and insights to evaluate effectiveness. The scope also requires the production of translated materials and the planning, execution, and assessment of paid advertising initiatives. The ultimate goal is to develop impactful communications and marketing campaigns, along with related tools, to promote traffic safety messages and programs throughout Michigan.