(1) Vendor needs to provide marketing and advertising services.– Marketing strategy and project management:• Develop an annual marketing strategy and campaign plan aligned with service plan goals.• Provide overall project management, timelines, and coordination among hotels, staff, and vendors.– Brand identity and creative development:• Design and deliver a complete brand identity including logo, color palette, typography, and brand guidelines that represent hospitality and tourism brand across all marketing channels.• Develop creative assets for use in digital, print, and video formats that align with the brand identity.– Destination marketing campaigns: • Create integrated marketing campaigns that promote hotels, amenities, and accessibility to key leisure and business audiences.• Concept, design, and implement digital and traditional advertising, sponsored content, and paid placements.– Digital and paid media management:• Plan, buy, and manage digital display, paid social, search, and programmatic advertising.• Monitor performance, optimize placements, and provide analytics reports.– Digital and paid media management• Plan, buy, and manage digital display, paid social, search, andprogrammatic advertising.• Monitor performance, optimize placements, and provide analytics reports.– Hotel Co–Op marketing and promotions:• Develop and administer cooperative marketing programs with participating hotels that promote weekend travel, group business, event–related packages, and multi–property promotions.• Oversee creative development, media placements, and performance reporting for all co–op campaigns conducted.– Meetings and group sales marketing:• Develop marketing materials and campaigns targeting meeting planners, associations, and corporate travel.• Highlight hotel meeting spaces, accessibility, and value to drive midweek and off–peak business.– Copywriting and content development:• Provide writing and editing services for all marketing materials, advertisements, and d