New York is seeking a qualified vendor to provide marketing and advertising services aimed at promoting over 50 annual county and local fairs throughout the state. The main objectives are to boost attendance, raise public awareness of the importance of agriculture and domestic arts, and encourage community engagement at these events.

The selected vendor will be responsible for designing and implementing a comprehensive marketing campaign that educates the public about the positive impact of attending county and local fairs on local agriculture and the economy. The campaign should use compelling messaging to highlight the attractions of the fairs, such as shows, competitions, and demonstrations featuring locally produced crops and livestock. Efforts will include identifying strategic regional media markets, expanding the fairs’ geographic reach, and diversifying attendee demographics.

Key responsibilities encompass all aspects of campaign development and execution, including the conception, production, placement, and distribution of a variety of marketing materials in print, audio, video, digital, and mobile formats. The effectiveness of the campaign will be measured by metrics such as audience reach, volume of distributed collateral, video views, and digital or social media engagement. Limited raw video and photography from past fair seasons will be made available to support campaign visuals.