(1) Vendor needs to provide marketing and advertising service. • Design and implement a marketing and advertising campaign to promote the over 50 annual county and local fairs for the promotion of agriculture and domestic arts operating throughout state • Increase attendance at county and local fairs statewide, including attendance by individuals at multiple fairs. • Educate the general public and reinforce the message that attending county and local fairs supports local agriculture and the economy. • Messaging should engage the general public and encourage attendance at and participation in the various shows, competitions, and demonstrations that showcase the local production of crops, livestock and livestock products. • Identify the regional media markets to target as part of a statewide campaign to increase attendance to county and local fairs • Expand the ability of county and local fairs to attract attendees from a larger geographic radius • Increase the diversity of patron demographics attending county and local fairs • Develop and deliver an impactful campaign within a short timeframe before and during the county and local fairs season. • Conceive, design, produce, purchase/place, and distribute marketing collateral, such as print, audio, video, digital and mobile materials • Metrics shall include at a minimum: the number of people reached; the amount of collateral produced and distributed; the number of video views; the social media engagement; and all other digital media metrics • Provide a limited amount of raw video and photography from previous fair seasons that may be used for campaign visuals (2) All the questions must be submitted no later than January 9, 2026.