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New York State Department of Agriculture and Markets

Marketing and Advertising for New York State County and Local Fairs

Due
Dec 1, 2026
Questions due
Nov 10, 2026
Budget
$1,000,000
Verified
Contract
32 months
Location
  • Albany, New York, United States
Posted
Oct 27, 2026
Category
Marketing, Advertising & Social Media

SUMMARY

The New York State Department of Agriculture and Markets is seeking a qualified contractor to design and implement a comprehensive marketing and advertising campaign to promote over 50 annual county and local agricultural fairs.
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DESCRIPTION

The New York State Department of Agriculture and Markets is seeking a qualified contractor to provide comprehensive marketing, advertising, and public relations services for over 50 annual county and local agricultural fairs. The campaign aims to increase attendance, educate the public on the value of local agriculture, and promote fair participation. The contractor will be responsible for research, strategy development, media buying, production of marketing collateral, and performance reporting. The contract term is approximately 32 months, from January 1, 2027, to September 1, 2029. The annual budget is approximately $1,000,000, with a minimum annual media spend of $700,000.

KEY REQUIREMENTS

  • Must be a going concern with a minimum of five consecutive years of experience in the advertising industry
  • Must have annual billing of $750,000 or more for at least two of the last five years
  • Must be authorized to conduct business in New York State
  • Must obtain and maintain insurance policies meeting the requirements set forth in Exhibit 2
  • Must have a written policy addressing gender-based violence and the workplace
  • Must have a written policy addressing sexual harassment prevention in the workplace

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TIMELINE

RFP Issued: October 27, 2026

Deadline for Submission of Written Questions: November 10th, 2026

Last Update of answers or issuance of RFP Addenda: November 20th, 2026

Deadline for Submission of Proposals: December 1st, 2026

Bid Opening: December 7th, 2026

Issuing Agency

New York State Department of Agriculture and Markets

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CONTACTS

Primary procurement contact — name, title, email, and phone

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Frequently asked questions

When is the submission deadline?
Submissions are due December 1, 2026. Questions must be submitted by November 10, 2026.
What is the budget for this RFP?
The published budget is $1,000,000.
Who issued this RFP?
It was issued by New York State Department of Agriculture and Markets. The work is located in Albany, New York, United States.

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