An organization in Minnesota is seeking a marketing agency to strategize, implement, and analyze comprehensive advertising campaigns. The selected vendor will be responsible for executing a range of digital, out-of-home, and traditional marketing tactics, including Facebook ads, Google ads, influencer marketing, artwork development, radio and podcast advertisements, and potentially print placements.

The marketing program aims to increase awareness of existing programs and offerings and drive sales of retail items. The agency will be tasked with evaluating key advertising placements, assessing all promotional activities using measurement tools, and analyzing both advertising performance and behavior change indicators among target audiences. Additionally, the agency must recommend budget allocations across multiple tactics, provide creative services for marketing graphics, videos, or collateral, and administer social media advertising through various accounts.

The engagement will involve multiple marketing campaigns, each tailored with individualized audience segments and custom strategies. The initial contract will be for one year.