The New York State Fair is seeking a qualified vendor to deliver comprehensive marketing, advertising, and public relations services. The selected vendor will be responsible for developing and executing an annual marketing and advertising plan to promote the fair to the public, prospective sponsors, concessionaires, and the entertainment industry.

Key responsibilities include creating dynamic content for social media platforms—such as reels, short videos, graphics, and infographics—alongside print display advertising. The vendor will also conceive, design, and produce a variety of annual printed materials, including flyers, brochures, maps, programs, credentials, and merchandise-related items. Additionally, the scope involves expanding the fair’s reach to new audiences through strategic partnerships with social media influencers and relevant industry publications.

All inquiries regarding this opportunity must be submitted by December 19, 2025. The successful vendor will enter into a five-year contract to support the ongoing promotional needs of the New York State Fair.