The University seeks a vendor to provide market intelligence, industry engagement strategy, and integrated research communications services to support its research and innovation enterprise. The selected vendor will supply all necessary personnel, expertise, analysis, reporting, coordination, and project management to implement a comprehensive Market Insights Program. This program aims to strengthen proposal competitiveness, expand research funding and commercialization opportunities, and translate external market and funding signals into actionable guidance for University leadership, research units, and faculty.

Key objectives include aligning institutional research strengths with external funding, industry, and commercialization opportunities; increasing competitiveness for federal, industry, philanthropic, and Department of Defense funding; supporting industry engagement and technology transfer activities; and integrating market intelligence into leadership decision-making and institutional communications. The vendor must demonstrate capability in delivering strategic advisory support, actionable insights, and effective communication strategies for higher education and research settings.