The selected vendor will be responsible for managing New Mexico's state logo sign program. Services include overseeing the coordination of applications from businesses seeking to participate, ensuring the installation and maintenance of business signs for approved participants, and managing the collection of participation fees.

The vendor must also maintain all sign structures used to display the business logos, and coordinate overall reporting and program activities. The program targets services such as food, lodging, gas, camping, and certain attractions. The initial contract term is for one year. Questions must be submitted by March 25, 2026.