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Logo Sign Franchise Program Service

Overview


Transportation, Fleet & Logistics
Minnesota, United StatesPosted: June 3rd, 2026Deadline: July 2nd, 2026

Fit Score


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SUMMARY


The state seeks a vendor to operate and manage the Logo Sign Franchise Program for highways, providing blue logo signs for motorist services and eligible attractions and managing related operations for ten years.

KEY REQUIREMENTS


BUDGET

Verified

$3,500,000

CONTRACT DURATION


120 months

TIMELINE


June 1st, 2026: Date of issue of RFP

June 22nd, 2026: Last day for submitting written questions

July 2nd, 2026: Proposals due from responders

July 17th, 2026: Approximate notification of Contract award

September 18th, 2026: Approximate Contract start date

January 1st, 2027: Date of Program transfer

December 31st, 2036: Expiration of Contract

QUESTION DEADLINE


June 22nd, 2026

Issuing Agency


Minnesota Department Of Transportation

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DESCRIPTION


The selected vendor will operate the Logo Sign Franchise Program on interstate highways and other controlled access highways in Minnesota. The program provides blue highway signs with individual business logos for motorist services, including gas stations, food establishments, lodging, camping, 24-hour pharmacies, and other eligible attractions.

Responsibilities include managing, funding, and maintaining the entire program; furnishing, installing, and maintaining all logo signs associated with designated service categories; and marketing all eligible spaces for business logo sign panels, both on mainline highways and exit ramps. The contractor will also be required to install and maintain the marketed business logo sign panels on approved routes.

In addition, the vendor must provide and maintain a program website. This website should offer general program information, details on lease fees and options, essential contact info, office hours and location, and the eligibility criteria for participating categories. The vendor is also tasked with establishing and upholding guidelines for the approval, design, erection, maintenance, and funding of the logo signs. The agreement will span a ten-year period.

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Frequently asked questions

When is the submission deadline?
Submissions are due July 2, 2026. Questions must be submitted by June 22, 2026.
What is the budget for this RFP?
The published budget is $3,500,000.
Who issued this RFP?
It was issued by Minnesota Department Of Transportation. The work is located in Minnesota, United States.
Who is a good fit for this opportunity?
  • Experience managing statewide or regional sign franchise or advertising programs
  • Expertise in highway signage installation and maintenance
  • Ability to develop and support program-related websites
  • Familiarity with state and federal transportation signage regulations
  • Strong operational capacity for long-term contracts

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