A state agency in California is seeking an experienced vendor to provide comprehensive marketing and promotional services focused on increasing sales and renewals of special interest license plates. The selected contractor will be responsible for developing and executing a multi-year marketing strategy, including the creation and management of campaigns aimed at reaching target audiences and encouraging plate purchases.

Key responsibilities include proposing and implementing creative concepts and themes for marketing content, designing and placing advertisements, managing the tahoeplates.com website, and overseeing related public relations activities. The vendor will also be tasked with maintaining and expanding existing partnerships to further enhance the campaign's reach. Continuous monitoring and reporting of campaign effectiveness is required, with recommendations and adjustments made as necessary in collaboration with agency staff. The contract will have a duration of two years, with all bidder inquiries due by February 24, 2026.