A qualified vendor is sought to provide comprehensive market evaluation services focusing on the raisin market in Korea. The selected provider will be responsible for identifying key food trends that can influence agency growth, either positively or negatively. Key areas of analysis include quantifying the size of the raisin market, detailing primary usage channels and varieties (such as select versus jumbo, sun-dried versus golden), and evaluating the potential for increased raisin consumption through different distribution channels.

The evaluation should also compare the agency’s performance to competitors from other origins in each market channel, highlighting strengths and weaknesses. The vendor will identify the most effective selling points for the agency when targeting trade customers and consumers, and recommend growth opportunities, including potential new user segments and priority areas for the agency. The scope of work also includes photographic documentation of raisin shelf placements at major retailers, with a summary of product availability by country of origin. Additionally, the assessment must include a review of promotional strategies, tactics, and messaging implemented in Korea over the past five years.