A municipality in Virginia is seeking a qualified vendor to design and implement a comprehensive joint litter and plastic pollution reduction campaign. The selected vendor will be responsible for encouraging behavioral change among residents and visitors by promoting more sustainable practices, such as reducing littering and minimizing the use of single-use plastics. The initiative aims to raise public awareness about the environmental and community impacts of plastic pollution and foster a sense of shared responsibility for local environmental health.

The project includes the development of a sustainable and adaptable campaign brand, complete with a logo, visual identity, and messaging framework. Vendors will deliver all creative assets in multiple formats suitable for future in-house use and create templates for flyers, social media, presentations, and additional outreach materials. Messaging strategies must be inclusive, culturally relevant, multilingual, and ADA-compliant. The scope of services also encompasses conducting research on existing messaging, implementing organic and paid social media campaigns, producing radio spots, developing print and digital advertisements, coordinating public signage and placemaking installations, and organizing stakeholder engagement events, volunteer clean-up days, pop-up events, and school partnerships.

Vendors are expected to propose frameworks and tools for tracking campaign performance and outcomes related to behavior change, as well as recommend digital platforms to facilitate community engagement and data collection. Final deliverables should include a messaging guide and brand manual, outreach and engagement playbook, and a toolkit for partner activation and amplification of campaign messaging.