(1) Vendor needs to provide international education marketing campaign services. The campaign will deliver coordinated marketing, analytics, and creative services to ensure value proposition is clearly communicated to priority international audiences. Education marketing campaign to strengthen global presence and support publicly funded post secondary institutions in attracting qualified international students. Conduct research and market intelligence to define priority markets and audience segments. Develop campaign strategy, creative concepts, and production of assets for digital and traditional channels. Implement analytics and reporting frameworks to measure campaign performance, conversion, and Return on Investment (ROI).