Integrated Media and Marketing Support Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Anticipated Release Date: October 1st, 2026
Project Timeline: January 1st, 2027 – December 31st, 2029
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Metropolitan Transportation Commission
DESCRIPTION
The procuring organization seeks a vendor to provide integrated media and marketing support services for public sector plans and projects. The selected vendor should have experience developing and implementing integrated media strategies and plans in English and other languages, with expertise in audience, channel, and content strategy.
Services are expected to include cross-platform media planning and buying across search, social media, programmatic display, connected television, podcasts, digital audio, out-of-home, influencer or ambassador activation, and branded content. The vendor should also provide performance marketing support, including optimization, multivariate testing, cross-platform monitoring, in-market testing, real-time measurement and reporting, benchmarking, campaign budgeting, and comprehensive campaign analysis.
Additional capabilities should include digital content creation, design and branding support, channel analysis, best-practice implementation, channel management, and media landscape analysis. Experience developing and executing culturally competent, multicultural, and multilingual campaigns targeting communities that primarily speak Mandarin, Cantonese, and Spanish is especially important. Questions must be submitted by October 15, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 29, 2026.
- What is the budget for this RFP?
- The published budget is $1,500,000.
- Who issued this RFP?
- It was issued by Metropolitan Transportation Commission. The work is located in San Francisco, California, United States.
- Who is a good fit for this opportunity?
- Integrated media and marketing agency with public sector experience
- Expertise in cross-platform media planning, buying, and performance optimization
- Proven multicultural and multilingual campaign capabilities
- Experience engaging Mandarin-, Cantonese-, and Spanish-speaking audiences
- Strong capabilities in digital content, branding, analytics, testing, and reporting
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.