(1) Vendor needs to provide integrated marketing campaign services.– Provide creative marketing services to develop and execute a comprehensive and integrated marketing campaign.– Responsible for the entire process from research, concept development, campaign strategy, creative production, media planning and buying, execution across digital, print, broadcast, and out–of–home platforms.– Responsible for delivering a comprehensive, end–to–end marketing campaign.– Develop a campaign plan aligned with brand and the strategic priority of a thriving economy.– Provide campaign strategy and creative recommendations for tourism review and approval.– Develop and present campaign concept including themes, messaging, and creative direction for tourism review and approval.– Produce draft creative assets to demonstrate how the approved concept will be applied across channels.– Design and produce campaign assets across all relevant formats, including digital, social, print, out–of–home, and broadcast.– Develop an integrated media plan across appropriate channels like social, Search Engine Marketing (SEM), Over–The–Top (OTT) and Connected TV (CTV), print, radio, podcasts, television, Out–Of–Home (OOH).– Share media buy plans early with tourism to allow coordination with tourism’s existing placements.(2) All the questions must be submitted no later than December 23, 2025.