This RFP seeks a vendor to provide integrated creative and marketing services. The successful firm will deliver website design, development, and ongoing management, including strategic planning, user experience research, interface and design systems development, WordPress platform expertise, accessibility compliance, content governance, and technical optimization for digital institutional platforms.

The scope further includes comprehensive search engine optimization (SEO), such as technical optimization, keyword strategy development, performance monitoring, content optimization, competitive analysis, and expertise with AI-driven search and large language models. The selected vendor will also be responsible for content writing and brand voice development, covering messaging frameworks, copywriting, storytelling, editorial planning, and both written and multimedia content generation.

Additional services encompass public relations, advancement, and crisis communication, including media relations, reputation management, executive communications, and strategic PR initiatives. Social media management is required, involving channel strategy, content planning, campaign execution, engagement tracking, and detailed analytics reporting. The vendor should offer market research and brand intelligence, utilizing audience segmentation, brand perception studies, competitive analysis, and data-driven insights. Other required capabilities include sales strategy, enrollment training, performance marketing and advertising, brand and creative innovation, and video production and storytelling.