An organization is seeking a consultant or firm to develop a comprehensive integrated marketing and communications plan. The selected consultant will be responsible for creating a strategy that enhances the organization's recognition and differentiates it from competitors. This will involve assessing and modifying the structure and architecture of digital assets, including new media, social media, and the organization's website.

Services will include website hosting and updates, management of website chatbots and pop-ups, and monthly organic social media posting. The consultant will also provide direct advertising support for recruitment campaigns through both digital and traditional media channels. Additionally, the scope of work requires media production services with the creation of two videos and two photoshoots per year.