An airport in California is seeking qualified firms to provide, innovate, and manage in-terminal advertising concessions within designated pre- and post-security screening areas. The selected firm will be responsible for curating creative and appealing advertising display options that resonate with a broad customer base, while promoting a positive customer experience reflective of the Inland Empire region.

Responsibilities include conducting market analysis to identify target markets and advertisers, establishing advertising rates for various display types and locations, and managing opportunities for digital advertising and airport-wide campaigns, including special initiatives during local or regional events. The vendor will also oversee the design, materials, and capital investment related to display infrastructure, and handle all aspects of marketing and promotions. The engagement aims to enhance participation by local, small, and disadvantaged businesses. The contract will be awarded for a period of three years.