Impaired Driving Reduction Ride Share Service
Overview
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SUMMARY
DESCRIPTION
A government authority in Madison, Wisconsin is seeking a vendor to provide a ride share service aimed at reducing impaired driving. The service is intended to offer rides for customers at bars, taverns, events, festivals, and during holidays throughout the city, with priority given to locations and times associated with higher risk of impaired driving.
The selected vendor will also be expected to co-design and deploy a strategic outreach campaign to attract users to the service. This includes developing marketing materials tailored to the most effective designs and platforms for bars, taverns, events, and city-wide holiday promotions.
Project requirements include meeting with city staff to generate marketing ideas, providing a meeting summary, and delivering a final marketing plan and campaign schedule. The plan should reflect behavioral motivators and barriers that influence the use of ride share services.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 19, 2026.
- Who is a good fit for this opportunity?
- Ride share or transportation service provider with urban service delivery experience
- Firm with experience supporting public safety or impaired driving reduction initiatives
- Marketing team capable of developing targeted local outreach campaigns
- Company able to coordinate service around bars, festivals, events, and holiday periods
- Provider with experience collaborating with government agencies or municipal programs
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.