Higher Education Marketing and Enrollment Strategy Service
Location:
Colorado, United States
Posted on:
Deadline:
Summary:
Seeking an agency to provide higher education marketing, enrollment strategies, digital media buying, analytics, and campaign optimization services in Colorado.
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A higher education institution in Colorado is seeking an experienced agency to deliver comprehensive marketing and enrollment strategy services. The selected agency will support strategic relations, communications, and enrollment management with proven expertise in higher education lead generation optimization, digital marketing, and campaign management.
Key responsibilities include developing and executing annual media buying strategies, search marketing, pay-per-click (PPC) advertising, social media marketing, and Slate CRM optimization and implementation. The agency will be tasked with buying and placing media for various advertising campaigns and leveraging digital advertising assets, including display ads, video ads, still images, and pre-roll content, to align with media buy plans and schedules.
Additionally, the agency will be responsible for quantifying and interpreting analytics using tools such as Google Analytics, Google Tag Manager, and other media platform analytics solutions. Real-time data dashboards for each campaign are required. Collaborative planning with the institution to develop overarching strategies and key performance indicators (KPIs) targeting recruitment, retention, and reputation management will form a core part of this engagement.
