Vendor needs to provide higher education marketing and enrollment strategy service. Strategic relations and communications and enrollment management seek to engage with a proven higher education marketing and enrollment strategy agency that will provide services in higher education lead generation optimization; digital marketing services, including annual media buying strategy; search marketing; pay–per–click (PPC); social media marketing; and slate CRM optimization and implementation. Buying and placing media for advertising campaigns. Quantifying and interpreting analytics and metrics using Google Analytics and Google Tag Manager, as well as media platforms and other necessary tools. Leverage existing digital advertising to update and refresh according to the media buy plan and schedule includes to, display ads, video ads, still images and pre–roll content. Provide real–time date dashboards for each campaign. Collaborative planning and development of overarching strategies and KPIs for recruitment, retention and reputational campaigns. All the questions must be submitted no later than Feb 23, 2026.