(1) Vendor needs to provide healthy children and safe homes public awareness media campaign service. – Provide for the strategy, plan, purchase and placement of media and advertising services. – Provide a comprehensive media strategy, plan, timeline and specs to implement the approved plan. – Provide creative assets to vendor for placement. – Create a plan to achieve stated goals and develop the creative assets required by the plan. – Plan should build on existing branding, evidence–based learnings and cultural competence. – Campaign will include monthly reporting by the 5th of each month on agreed upon outcome measures that demonstrate movement in awareness, engagement and behavior or knowledge change over the duration of the campaign. (2) All questions must be submitted no later than January 30,2026.